AOL Time Warner Experience 

One Columbus Circle, New York City

The Entry Atrium features a large gull-wing HD media display and performance stage below.

 Media Ramps to retail, Entry Portal in background

Our Time Theater

 My Time Interactive

 Boxing Hall of Champions

Las Vegas Strip

Facade of "Stilman's Gym" - 3nd floor

Guests enter the Main Event attraction through the 3rd floor facade of "Stillman's" the legendary New York training gym for boxers.  A three part attraction takes them back in time to the mid 20th century, as they follow a young contender from training ring, to a pre-fight locker room and finally into the close up action of the arena for the 4D climax of the show.

The second floor is home to the Legends of the Ring Walk of Fame Exhibition and houses the second and third components of the Main Event attraction.  Both the 2nd and 3rd floors are open to the ground floor center Arena.

 After lengthy lease negotiations with the property owner, the developer decided not to proceed with building the project.

The Beverly Center

Los Angeles

 Exterior Before & After concept

Creating a sense of arrival.  A new outside elevator whisks guest to the 8th floor dining, shops and movie theaters.

A signature identity, connecting to the surrounding community.

The three-story media Vortex

Before the merger of A0L and Time Warner, Metavision was brought on-board to develop a compelling brand experience for a planned 50,000SF, $50 million visitor attraction at the new corporate headquarters under construction in New York City.

 "Content and Connectivity" was established as the over arcing theme of the venue, to embrace a family of media brands and delivery mediums that the new company would represent. Key to this was placing the consumer at the center of the experience based on their personal interests,  access and range of choices. 

"Stories that touch peoples lives... connecting people and communities at their deepest level of their emotions and aspirations..."

 - Gerald Levine, CEO AOLTW

The venue was envisioned as a three dimensional canvas of layered information and entertainment, completely programmable and ever-changing. The latest offerings of each company would be featured daily along with live broadcasts of entertainment programming and special events.

Show concepts were designed to honor the legacy brands such as Time and Life Magazines, Warner Bros. films, television and music, DC comics, CNN etc, and engage guests in content that was both personal and memorable.

Architectural concept design and development was handled by the Cuningham Group.

Rick Solberg, a long time Metavision collaborator, served as the lead show architect.

2nd Floor Plan view 

The project survived the post 9/11 uncertainties, however the significant drop in new company's stock price a year later forced the cancellation of the visitor attraction.

Metavision and the Cuningham Group were commissioned by a major New York real estate developer to concept and design The Boxing Hall of Champions (BHOC) in the heart of the Las Vegas strip, adjacent to the MGM Grand. . The  planned 38,000SF entertainment destination would feature three floors of shows, exhibits, dining and retail, along with a Hall of Champions.  While Las Vegas has long been associated with the cachet of major boxing events, the BHOC represented the first public attraction for legions of devoted fans and supports enthusiasts as well as participants themselves.

 Section View

 The first floor featured an upscale restaurant celebrating boxers and the celebrity of championship. In the center,  a full-size boxing ring serves as an ever-changing stage for live exhibitions, training, performance and entertainment.  The floor also featured branded retail and guest ticketing for the upper floor attractions.

Ground Plan view

2nd Floor plan view

When the fortress-like eight story Beverly Center mall opened in Los Angeles in the 1980's, it was the talk of the town.  Situated between Beverly Hills and West Hollywood, it was the place to be and be seen shopping. The Center featured numerous high end brand stores and boutiques.  It had no immediate competition and dominated the market.  However as the millennium approached, much of it's luster had faded and competition was everywhere.

The owners, The Taubman Company, a major developer of shopping malls in the US, enlisted Metavision to lead the design of the renewal effort. The Cuningham Group was brought in the handle the architectural design.

 The creative approach was to turn the Center inside out so that it became a part of the now vibrant community life surrounding it. A landmark entertainment retail destination, focusing on three core values:

 Food, Fashion and Film

 The design envisioned a dramatic sense of arrival at street level with an engaging contemporary exterior treatment and the addition of an express elevator to the top floor theaters and restaurants.  The traditional 8th floor food court was transformed into an inviting California village with small shops, specialty cafes and sidewalk bistros. New open air terraces and floor to ceiling windows  provide dining areas with day and night vistas of the City and Mountains.

One of three proposed layouts for the top floor village, featuring dining, shops and theaters.

The Vortex

 To link the lower two floors of traditional retail space with the new top deck configuration, a sculptural media Vortex appears to float between the three levels, taking advantage of an existing opening.  The programmable video display screens provide opportunities for short entertainment sequences, special promotions, seasonal content, and corporate sponsors.