EXECUTIVE SUMMARY:
- Metavision combines gratifying stories with an understanding of the Guest's viewpoint then adds the technical necessities to make it work.
- These guys not only get it, they give it.
People don't just tell stories. They live them.
Now that Pine and Gilmore have shown everybody The Experience Economy (Harvard Business Press) and The Dream Society is on every businessman's bookshelf, this idea is becoming well known.
In many ways our work adds a chapter to peoples lives that is remembered as fun, interesting, exciting and valuable.
The kind of story one chooses to tell in an attraction, entertainment retail center or visitor complex is quite different than the kind of story told in a movie because the audience is actively within the experience. Is it any wonder that the best thing you can say about an action-adventure movie today is that it was a great "ride?"
Unlike films, our multi-sensory stories are imbedded as authentic memories, high points in visitor's lives. Respecting this difference means all the difference in the world.
A combination of the cinematic, dramatic, adventuresome, fantastic, magic, interactive, physical and surprise elements are assembled to maximize the Guest Experience. Here we apply art forms and technologies to produce an experience that brings customers back for more.
Great care is given to orchestrating the peaks and valleys of the experience as well as the repeatability and reliability of its operational requirements. Metavision shows and attractions persist for years for a wide variety of audiences. Ask the National Geographic Society. Their Metavision show has been running every day for the last 11+ years.